23rd October 2006
Netball on Sky Sports
Netball on Sky Sports
Netball on Sky Sports |
On 23rd October Televideo announced plans to produce a television series for
the England Netball Association, to be aired on Sky Sports.
The 23-show series will follow the ENA Superleague, as well
as 6 test series matches between international teams. A full
match will be played during every show, in addition to special
feature pieces, competitions and guest interviews. Each week
Televideo will cover all the games, highlights of which will
be shown on the programme.
Netball is recognised as the country’s leading women’s team sport.
The England Netball Association has approximately 61,000 registered
members, and 2,552 schools are affiliated with many Junior
Leagues in operation. The game is thriving thanks to the England
team’s fantastic performance over past seasons, and
Sky Sports believe the programme will be a great success.
The target audience is expected to be 97.1% female, with 72%
of that audience under the age of 35. With a relatively secure
demographic, Televideo will be able to create a stylised and
fashionable programme that will prove popular with young,
female viewers.
The series will consist of 23 shows featuring top class netball, to be shown
on Sky Sports 3 times per week. The 2-hour show will be aired
to catch the early evening audience, and will feature a full
game, as well as interviews, competitions, game analysis,
magazine style features and competitions. Televideo will be
the sole production company involved in the series - the outside
broadcasts, production, graphics and post-production will
all be done in-house. The production team at Televideo are
very enthusiastic about being involved in every aspect of
the programme. It is hoped that the series, along with the
ENA’s continued success, will help the ever increasing
popularity of the game, and bring it further into the sporting
limelight.
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